LOOG

Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company’s culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In March 2011, The Loog Guitar was launched via Kickstarter, a fundraising website for creative projects. We set the goal to raise $15,000 and instead ended up raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. Thanks to them, The Loog Guitar is now a reality.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.

Why Loog?

Most guitars for kids are simply cheap, scaled-down replicas of a standard guitar. And because they have six strings anyway, the neck is still too wide for a child to play comfortably – let alone easily. Plus, cheap guitars tend to be cheaply made. It makes sense to avoid spending a fortune on a beginner’s instrument, but by going with really bad quality build and materials, chances are your kid won’t feel engaged enough to play.

So what about ukuleles? Ukuleles are great – if what you want is a ukulele. The problem is that many people end up buying a ukulele because what they want is a small, portable, easy-to-play guitar. And if that’s what you want, we think a Loog is better suited for you. You see, a ukulele is an entirely different instrument: it has its own strings, its own tuning and its own sound.

Loog Guitars are really just 3-string guitars: they use regular guitar strings, they tune like a guitar, they play like a guitar, and they sound like a guitar. So if you want to get a ukulele, you should definitely get one (they are actually fun to play along with the Loog!). But if what you really want is a small, fun guitar, we humbly propose that you consider a Loog.